Social media communication strategies of government agencies: Twitter use in Korea and the USA

Title
Social media communication strategies of government agencies: Twitter use in Korea and the USA
Author(s)
박한우고하 페로즈 칸[고하 페로즈 칸]윤호영[윤호영]
Keywords
COLLABORATION; DIFFUSION; INTERNET
Issue Date
201401
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Citation
ASIAN JOURNAL OF COMMUNICATION, v.24, no.1, pp.60 - 78
Abstract
This study examines Twitter use by the central government in Korea and the federal government in the USA by employing the webometric technique to extract their Twitter activity (basic Twitter statistics such as the numbers of followers, followings, and Tweets) and the social network analysis technique to map the relationship between their Twitter accounts and the direction of outlinks in their Tweets. The results of the initial analysis indicate some differences in Twitter strategies between the two governments. For example, Korean ministries were well connected through a dense network, engaged in collective cooperation, and retweeted common content to reinforce their collective agendas regardless of their main administrative functions, whereas US government departments were less collective and more individualistic and retweeted those messages that specifically fit the purpose of each department. In addition, the results for outlinks indicate that US government departments preferred private sources of information, whereas Korean ministries, government sources.
URI
http://hdl.handle.net/YU.REPOSITORY/33611http://dx.doi.org/10.1080/01292986.2013.851723
ISSN
0129-2986
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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