The Presence of Hyperlinks on Social Network Sites: A Case Study of Cyworld in Korea

Title
The Presence of Hyperlinks on Social Network Sites: A Case Study of Cyworld in Korea
Author(s)
박한우스티븐샘스
Keywords
ONLINE; COMMUNICATION; SENTIMENT; CAMPAIGN; POLITICS; ENGLISH
Issue Date
201401
Publisher
WILEY-BLACKWELL
Citation
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, v.19, no.2, pp.294 - 307
Abstract
A study was conducted to determine the extent to which hyperlinks appear within user-submitted comments on Korean social network service Cyworld. Links to social movements were common as was news stories regarding the bleak economic forecast. Males were found to post hyperlinks more frequently than females, and those politicians in the ruling party received more links than those in opposition parties. The purpose of posting a link was evaluated and tasks such as performing Message Amplification and Network Building were prominent. Natural-language processing revealed primarily negative sentiment towards the governing president. The findings go some way to indicate how the presence of hyperlinks and short messages within online dialogs can provide an insight into public perception as a whole.
URI
http://hdl.handle.net/YU.REPOSITORY/33544http://dx.doi.org/10.1111/jcc4.12053
ISSN
1083-6101
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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