From e-government to social government: Twitter use by Korea's central government

Title
From e-government to social government: Twitter use by Korea's central government
Author(s)
박한우김지영Gohar Feroz Khan[Gohar Feroz Khan]윤호영[윤호영]
Keywords
MEDIA; MUNICIPALITIES; TRANSPARENCY; CHALLENGES; TRACKING; IMPACT; MODEL
Issue Date
201401
Publisher
EMERALD GROUP PUBLISHING LIMITED
Citation
ONLINE INFORMATION REVIEW, v.38, no.1, pp.95 - 113
Abstract
Purpose - This study aims to explore Twitter use by Korea's central government by classifying the government's Twitter-based networking strategies into government-to-citizen (G2C) and government-to-government (G2G) strategies. Design/methodology/approach - The study investigates the nature of social media interactions and networking strategies in the Korean government by extracting tweets, follower/following relationships, and hyperlinks for 32 ministries. Network patterns and networking strategies are reviewed through descriptive statistical analysis and social network analysis to map the government's Twitter activity. Findings - The results indicate that the government's direct networking strategy targeting citizens does not necessarily motivate their participation in the government's social media activities but that it plays an instrumental role in reinforcing G2G relationships. Originality/value - This study investigates the social media use patterns (e.g. network properties and co-link analyses) and strategies (e.g. the reciprocity of relationships and content-push strategies) in the context of G2C and G2G relationships in Korea's public sector.
URI
http://hdl.handle.net/YU.REPOSITORY/33538http://dx.doi.org/10.1108/OIR-09-2012-0162
ISSN
1468-4527
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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