Strategies affecting Twitter-based networking pattern of South Korean politicians: social network analysis and exponential random graph model

Title
Strategies affecting Twitter-based networking pattern of South Korean politicians: social network analysis and exponential random graph model
Author(s)
박한우윤호영[윤호영]
Keywords
COSPONSORSHIP NETWORKS; ISSUE NETWORK; HYPERLINK; WEB; COMMUNICATION; EMBEDDEDNESS; SENTIMENT; ONLINE
Issue Date
201401
Publisher
SPRINGER
Citation
QUALITY & QUANTITY, v.48, no.1, pp.409 - 423
Abstract
This paper examines the Twitter networking pattern of "following" and "mention" relationships between South Korean politicians. The data were obtained from the Twitter profiles of Korea's national assemblymen and the most influential political figures. We conducted social network techniques including exponential random graph model and a regression method. The results suggest that these politicians employ two different strategies to establish relationships with other politicians on Twitter. One is "following" other politicians as a social ritual based on dyadic reciprocity, and the other is to "mention" other politicians as asymmetric political support based on the public popularity of their peers on Twitter.
URI
http://hdl.handle.net/YU.REPOSITORY/33447http://dx.doi.org/10.1007/s11135-012-9777-1
ISSN
0033-5177
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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