Governance Mechanisms and Opportunism in Inter-firm Relational Exchanges

Title
Governance Mechanisms and Opportunism in Inter-firm Relational Exchanges
Author(s)
김상현
Keywords
Keywords:Governance mechanism; Opportunism.
Issue Date
201401
Publisher
한국유통과학회
Citation
유통과학연구, v.12, no.1, pp.5 - 12
Abstract
Purpose- The general objective of this study is to explainthe governance mechanisms of relational exchanges by considering both economic and relational factors. As regards the relationship between opportunism and governance mechanisms, opportunism was hypothesized as being positively related to theuse of the authority mechanism, and negatively related with useof the trust mechanism. Research design, data, and methodology- Purchasing relationships between original equipment manufacturers (OEMs) andtheir component suppliers were chosen as the empirical setting. Purchasing specialists in each company, who interact regularlywith suppliers and have the major responsibility for managingthe exchange relationships with suppliers, were used as the respondents for this study. A mail survey methodology was employed to collect data in the final field survey. Results- As predicted, opportunistic behavior is found to benegatively related to the use of the trust mechanism and positively related to the use of the authority mechanism. Therefore,the result supports the proposed hypotheses. Conclusions- By integrating research streams, this study contributes to the marketing discipline by improving our understanding of when and why different mixtures of governancemechanisms are used.
URI
http://hdl.handle.net/YU.REPOSITORY/33384http://dx.doi.org/10.13106/jds.2014.vol12.no1.5.
ISSN
1738-3110
Appears in Collections:
경영대학 > 경영학과 > Articles
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