More than entertainment: YouTube and public responses to the science of global warming and climate change

Title
More than entertainment: YouTube and public responses to the science of global warming and climate change
Author(s)
박한우M.A. Shapiro[M.A. Shapiro]
Keywords
MASS-MEDIA; INFORMATION; COMMUNICATION; CONSEQUENCES; BELIEF; VIDEOS; FRAMES; TRUST
Issue Date
201503
Publisher
SAGE PUBLICATIONS LTD
Citation
SOCIAL SCIENCE INFORMATION SUR LES SCIENCES SOCIALES, v.54, no.1, pp.115 - 145
Abstract
The public receives and presents science-related information on global warming and climate change in many forms, but little is known about how this information is conveyed through the Internet. More specifically, very few studies have considered YouTube videos focusing on climate change. This study provides a better understanding of how this type of information may be disseminated through several levels of analysis. For this purpose, the exact narrative for the 10 most popular videos about climate change was first established by concentrating particularly on the presentation of the science of climate change. Then the public's responses to and engagement in each video were examined through a semantic analysis of comments on the video. The results indicate that, regardless of the narrative, science-based comments dominated, but often discussed climate change in general instead of specific videos to which they were attached. In the absence of gatekeepers, YouTube users rode the coattails of popular videos about climate change and addended the videos' messages by highlighting evidence of weak, strong, or politicized science. Resume Le public recoit et presente des informations d'ordre scientifique sur le rechauffement global et le changement climatique sous diverses formes, mais on sait peu de choses sur la maniere dont ces informations sont vehiculees par l'Internet. Pour etre plus precis, tres peu d'etudes se sont interessees aux videos de You Tube portant sur le changement climatique. A travers differents niveaux d'analyse, cette etude tente de faire mieux comprendre la facon dont ces informations peuvent etre disseminees. A cet effet et en premier lieu, le contenu narratif exact des 10 videos les plus populaires sur le changement climatique a ete recense en se concentrant en particulier sur les presentations d'ordre scientifique du changement climatique. Puis les reponses du public visionnant les videos ont ete examinees a travers une analyse semantique des annotations sur les videos. Les resultats indiquent que, independamment du contenu narratif, les annotations d'ordre scientifique dominent, mais qu'elles portent souvent sur le changement climatique en general plutot que sur les videos specifiques auxquelles elles se rattachent. En l'absence de controle d'acces, les utilisateurs de You Tube profitent des videos les plus populaires sur le changement climatique pour faire passer des messages qui mettent l'accent sur des preuves d'ordre scientifique, que ce soit des donnees de vulgarisation scientifique, des donnees de la recherche scientifique, ou des donnees a visee politique.
URI
http://hdl.handle.net/YU.REPOSITORY/33043http://dx.doi.org/10.1177/0539018414554730
ISSN
0539-0184
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문과대학 > 언론정보학과 > Articles
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