외식소비자가 지각하는 소셜커머스 특성, 신뢰, 고객만족 및 재구매의도 간의 구조적 관계 연구

Title
외식소비자가 지각하는 소셜커머스 특성, 신뢰, 고객만족 및 재구매의도 간의 구조적 관계 연구
Other Titles
A Study on the Structural Relationships among Foodservice Consumer's Perceived Social Commerce Characteristics, Trust, Customer Satisfaction and Repurchase Intention Satisfaction and Repurchase Intention
Author(s)
김영자김동진
Keywords
Social commerce characteristics; Trust; Customer satisfaction; Repurchase intention
Issue Date
201503
Publisher
한국외식산업학회
Citation
한국외식산업학회지, v.11, no.1, pp.45 - 59
Abstract
The purpose of this study is to examine the structural relationships among foodservice consumer’s perceived social commerce characteristics, trust, customer satisfaction and repurchase intention. Based on previous studies, this study classified social commerce characteristics into convenience, price discount, product diversity and communication. The results of this study are as follows: First, among social commerce characteristics, price discount and communication had a significant influence on trust, customer satisfaction and repurchase intention. Second, trust had a significant influence on customer satisfaction and repurchase intention. Third, customer satisfaction had a significant influence on purchase intention. The conclusion section suggests strategic implications to induce trust, customers satisfaction and repurchase intention based on the findings.
URI
http://hdl.handle.net/YU.REPOSITORY/32968
ISSN
1738-8244
Appears in Collections:
중앙도서관 > rims journal
자연자원대학 > 외식산업학과 > Articles
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