원예종자의 중국 수출 마케팅 전략과 조직화 방안

Title
원예종자의 중국 수출 마케팅 전략과 조직화 방안
Other Titles
Marketing Strategies and Systemization on Export of Korean Horticultural Seeds to China
Author(s)
이상호김병무[김병무]이기웅[이기웅]송경환[송경환]이지혜[이지혜]박근아[박근아]
Keywords
GSP(Golden Seed Project); horticultural seeds; SWOT; STP strategy; Marketing Mix; -
Issue Date
201503
Publisher
한국식품유통학회
Citation
식품유통연구, v.32, no.1, pp.97 - 123
Abstract
-
URI
http://hdl.handle.net/YU.REPOSITORY/32918
ISSN
1598-9925
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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