SNS(Social Network Service)를 이용한 기업 마케팅 사례 분석

Title
SNS(Social Network Service)를 이용한 기업 마케팅 사례 분석
Other Titles
Case Analysis of Corporate Marketing using SNS
Author(s)
김창수조문영[조문영]조휘형[조휘형]김범수[김범수]
Keywords
Social Network Service; SNS Marketing; Social Media; Mobile
Issue Date
201503
Publisher
(사)디지털산업정보학회
Citation
(사)디지털산업정보학회 논문지, v.11, no.1, pp.183 - 196
Abstract
With widespread use of smart phones, SNS has been growing rapidly. Companies are required to do its utilization and a preemptive response. However, taking advantage of SNS is still insignificant in the companies. Compared with traditional marketing, people still consider the SNS marketing unfamiliar. This study is aimed at widening the breadth of understanding of marketing activity using SNS and inquiring into its effective applications. In an effort to achieve this research objective, first, this study analyzed the aspect of real applications by reviewing diverse practical business cases. Second, this study provided the momentum of the understanding of SNS marketing-based knowledge. The effective method of producing consumer-intimate products and services lies in customers' participation in development and production. SNS marketing is the very communication and gives ear to a customer's voice. Earnest and creative SNS marketing will play a role as a stepping-stone for businesses to move much closer to a customer.
URI
http://hdl.handle.net/YU.REPOSITORY/32897http://dx.doi.org/10.17662/ksdim.2015.11.1.183
ISSN
1738-6667
Appears in Collections:
경영대학 > 경영학과 > Articles
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