South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico

Title
South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico
Author(s)
박한우최성철샤나트바르가스메사
Keywords
K-pop; Kpop; Mexico; Korean Wave; Twitter; Social Network Analysis.
Issue Date
201403
Publisher
한국콘텐츠학회
Citation
International Journal of Contents, v.10, no.1, pp.36 - 42
Abstract
Previous studies of the Korean wave have focused mainly on fan clubs by taking an ethnographic approach in the context of countries in Southeast Asia and, in a minor extension, Europe. This study fills the gap in the literature by providing a social network analysis of Tweets in the context of Mexico. We used the Twitter API in order to collect Twitter comments with the hashtag #kpop from March to August 2012, analyzing them with a set of webometric methodologies. The results indicate that #kpop power Twitterians in Mexico were more likely to be related to the public television broadcast. The sent Tweets were usually related to their programs and promotion for Kpop artists. These Tweets tended to be positive, and according to URLs, not only Kpop but also Korean dramas had considerable influence on the Korean wave in Mexico.
URI
http://hdl.handle.net/YU.REPOSITORY/32699http://dx.doi.org/10.5392/IJoC.2014.10.1.036
ISSN
1738-6764
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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