중국산 수입 농식품의 안전성에 대한소비자 선호도 분석

Title
중국산 수입 농식품의 안전성에 대한소비자 선호도 분석
Other Titles
Consumer Preference for Safety Relative to Imported Agricultural Food Commodities from China
Author(s)
이상호김충실[김충실]정혜경[정혜경]
Keywords
Food Safety; Imported Agricultural Food Commodities; Conjoint Analysis
Issue Date
201504
Publisher
한국무역연구원
Citation
무역연구, v.11, no.2, pp.289 - 301
Abstract
The aim of this paper is to analyze Korean consumers’ preference for safety relative to imported agricultural food commodities from China by using conjoint analysis. The main results of this paper are summarized as follows. First, the results indicate that customers consider the distribution stage(39.63 percent) as the most important one of the four attributes followed by price(23.18 percent), Chinese governmental authorization(19.01 percent), and food safety hazards(18.18 percent). Second, findings show that the most preferred attribute level is obtaining Chinese governmental authorization, domestic quarantine safety in the distribution stage, chemicals in food safety hazards, and one-time price.
URI
http://hdl.handle.net/YU.REPOSITORY/32561
ISSN
1738-8112
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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