Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries

Title
Globalization of cultural products: a webometric analysis of Kpop in Spanish-speaking countries
Author(s)
박한우Xanat Meza[Xanat Meza]
Keywords
MUSIC PREFERENCES; NETWORK ANALYSIS; PERSONALITY; CONSUMPTION; ADOLESCENTS; MEDIA; POP
Issue Date
201507
Publisher
SPRINGER
Citation
QUALITY & QUANTITY, v.49, no.4, pp.1345 - 1360
Abstract
This study examines the Twitter network of Kpop diffusion in Spanish-speaking countries by addressing its communication patterns and main hubs, illustrating Kpop fans activities and relationships on Twitter. Based on NodeXL, Tweets with the hashtag "Kpop" were collected from March to August 2012 and the structural and informational patterns of social media communication were analyzed through a set of webometric methods. The results indicate that Kpop won a small but growing portion of the music preferences in Hispanic countries as a result of combined efforts of public broadcast firms and fans. The study is the first to focus on countries sharing a common language to provide a better understanding of the diffusion of cultural products through Twitter.
URI
http://hdl.handle.net/YU.REPOSITORY/31667http://dx.doi.org/10.1007/s11135-014-0047-2
ISSN
0033-5177
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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