시장지향성과 혁신성간의 관계에 있어 기술격변성과 시장격변성의 조절효과 분석

Title
시장지향성과 혁신성간의 관계에 있어 기술격변성과 시장격변성의 조절효과 분석
Other Titles
The Moderating Effects of Technological and Market Turbulences on Market Orientation-Firm Innovativeness Relationship
Author(s)
최석봉[최석봉]이도형
Keywords
시장지향성; 혁신성; 기술격변성; 시장격변성; 조절효과; Market Orientation; Firm Innovativeness; Technological Turbulence; Market Turbulence; SMEs
Issue Date
201406
Publisher
한국중소기업학회
Citation
기업가정신과 벤처연구, v.17, no.2, pp.61 - 72
Abstract
This study investigated the relationship between market orientations and firm innovativeness in Korean manufacturing SMEs with the moderating effects of technological and market turbulences on the relationship between them. Building on previous literatures, the study constructs and tests a research model using hierarchical regression analysis for data collected from 326 Korean manufacturing SMEs. The results reveal that market orientation has a significant effect on firm innovativeness. In terms of moderating effect, market turbulence appears to negatively moderate the relationship between market orientation and firm innovativeness. Other finding also reports that technology turbulence moderates the relationship between market orientation and firm innovativeness in a positive way. In addition, we found that both technological and market turbulences had a significant moderating role in the relationship between competitor orientation and firm innovativeness. The paper shows that how SMEs in emerging countries have different features of strategic orientation and environmental conditions that may be particularly important for firm innovativeness. Further discussion, implications, limitation of this study and future direction were suggested.
URI
http://hdl.handle.net/YU.REPOSITORY/31630
ISSN
1738-2599
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기초교육대학 > 교양학부 > Articles
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