한국산 우유에 대한 중국 소비자 인식 조사

Title
한국산 우유에 대한 중국 소비자 인식 조사
Other Titles
A Study on Chinese Consumers’ Consumption Pattern of Milk and Perceptions about Korean Milk
Author(s)
박재홍김대섭장재봉
Keywords
Milk; Chinese Consumer; Perception; Consumption
Issue Date
201509
Publisher
한국농식품정책학회
Citation
농업경영.정책연구, v.42, no.3, pp.523 - 548
Abstract
The purposes of this study were to investigate the Chinese consumers’ consumption and perception about Korean milk. This study surveyed 400 Chinese consumers who resided in Beijing and Shanghai metropolitan area. According to the survey, seventy five respondents had experienced Korean milk, especially fresh milk. Chinese consumers were familiar with Korean milk brands, and chose products from out of two or three brands. Chinese consumers perceived that the strengths of Korean milk were food safety and sanitation, and weaknesses were high price. However, they perceived that the high price of Korean milk was reasonable compared to Chinese milk. They expected the consumption of Korean milk would be reached to a certain level continuously. To extend the consumption of Korean milk in Chinese market, Korean milk industry has to try to increase safety and secure the price competitiveness.
URI
http://hdl.handle.net/YU.REPOSITORY/30889
ISSN
1229-9154
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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