The Effects of Four Dimensions of Strategic Orientation on Firm Innovativeness and Performance in Emerging Market Small- and Medium-Size Enterprises

Title
The Effects of Four Dimensions of Strategic Orientation on Firm Innovativeness and Performance in Emerging Market Small- and Medium-Size Enterprises
Author(s)
이도형최석봉[최석봉]곽원준[곽원준]
Keywords
HIGH-TECHNOLOGY FIRMS; ENTREPRENEURIAL ORIENTATION; LEARNING ORIENTATION; BUSINESS PERFORMANCE; CUSTOMER ORIENTATION; PRODUCT PERFORMANCE; CAPABILITY; IMPACT; PROFITABILITY; ENVIRONMENTS
Issue Date
201409
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Citation
EMERGING MARKETS FINANCE AND TRADE, v.50, no.5, pp.78 - 96
Abstract
We investigate the effects of technology, entrepreneurial, market, and learning orientations on firm innovativeness, and the mediating effect of firm innovativeness on these relationships, using a survey of 374 small- and medium-size enterprises in Korea. The results reveal that, while technology, entrepreneurial, and learning orientations significantly influence firm innovativeness, firm innovativeness has a significant effect on firm performance. We also find that firm innovativeness has a statistically significant mediating role in the relationships of technology, entrepreneurial, and learning orientations to firm performance. Our study contributes to strategic management and emerging market literature by identifying the pivotal role of innovativeness for firms that seek to benefit from various types of strategic orientations.
URI
http://hdl.handle.net/YU.REPOSITORY/30826http://dx.doi.org/10.2753/REE1540-496X500505
ISSN
1540-496X
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기초교육대학 > 교양학부 > Articles
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