Emotional engagement with the plot and characters A narrative film on hearing-impaired sexual assault victims

Title
Emotional engagement with the plot and characters A narrative film on hearing-impaired sexual assault victims
Author(s)
배현석이두황[이두황]Rosie EunGyuhl Bae[Rosie EunGyuhl Bae]
Keywords
ENTERTAINMENT-EDUCATION; ADVERTISING DRAMAS; PERSUASION; KNOWLEDGE; TRANSPORTATION; RESISTANCE; BEHAVIOR; EXPERIENCE; ATTITUDES; RESPONSES
Issue Date
201412
Publisher
JOHN BENJAMINS PUBLISHING COMPANY
Citation
NARRATIVE INQUIRY, v.24, no.2, pp.309 - 327
Abstract
Based on the Extended-Elaboration Likelihood Model and the Entertainment Overcoming Resistance Model, this study examines the relationships between several variables believed to moderate or mediate narrative effects, including (a) prior issue/topic involvement; (b) plot engagement (transportation); (c) character affiliation/alignment (sympathy and empathy); and (d) narrative-consistent behavioral intentions. The results based on respondents who viewed a movie detailing the abuse of hearing-impaired individuals indicate that prior involvement predicted narrative transportation and emotions (both sympathy and empathy); narrative transportation predicted emotions; and narrative transportation and sympathy predicted narrative-consistent behavioral intentions. The respondents who viewed the movie (707 respondents) were more likely to show narrative-consistent behavioral intentions than those who did not (323). These results have important theoretical and practical implications.
URI
http://hdl.handle.net/YU.REPOSITORY/30289http://dx.doi.org/10.1075/ni.24.2.07bae
ISSN
1387-6740
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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