How do social scientists use link data from search engines to understand Internet-based political and electoral communication?

Title
How do social scientists use link data from search engines to understand Internet-based political and electoral communication?
Author(s)
박한우
Keywords
WORLD-WIDE-WEB; SCIENCES; PATTERNS; KOREA
Issue Date
201202
Publisher
SPRINGER
Citation
QUALITY & QUANTITY, v.46, no.2, pp.679 - 693
Abstract
As link data become more available from search engines, the data can play an important role in understanding socio-political activities in cyberspace. However, the majority of social scientists have not engaged in link data collection, transformation, and analysis to perform research using publicly available search engines. This article offers two case studies of Internet-based political and electoral communications conducted in Korea, where online communication is among the most well-established in the world. These cases reveal that link data collected from search engines have several merits for political communication research, including inexpensive access to web resources and ease of use. However, link data have some weakness, such as reliability issues: internal algorithms are not made in public and there are inconsistencies among search engines. This article examines the two case studies to draw conclusions about the use of link data drawn from search engines for research purposes.
URI
http://hdl.handle.net/YU.REPOSITORY/29822http://dx.doi.org/10.1007/s11135-010-9421-x
ISSN
0033-5177
Appears in Collections:
문과대학 > 언론정보학과 > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE