A Study on the Success Factors of the B2B E-marketplace

Title
A Study on the Success Factors of the B2B E-marketplace
Author(s)
김승철이배[이배]
Keywords
전자무역; 이마켓플레이스; 이마켓플레이스 성공요인; 알리바바닷컴; e-Trade; E-marketplace; Success Factor of E-marketplace; Alibaba.com
Issue Date
201205
Publisher
중앙대학교 한국전자무역연구소
Citation
전자무역연구, v.10, no.2, pp.27 - 49
Abstract
Recently, e-marketplace has developed rapidly in the field of international trade. Under this circumstance, it is necessary to give several alternatives for the development of Korea e-marketplace through the strengths analysis of the leading Chinese e-marketplace in order to improve the competitive strengths and services of Korea e-marketplace. Therefore, the objective of this paper is to find out the success factors of the e-marketplace in Korea with special focus on the analysis of leading B2B e-marketplace (Alibaba.com) in China. Based on the literature review, a model is developed for evaluating the success of e-marketplace(Information Quality, Service Quality, System Quality, Trust, Compatibility) and provides five hypothesizes. Online survey was conducted in the process of data collection after discussion of the initial edition questionnaire and pilot study, finally, 118 usable responses for testing the model were received. The results of our paper indicated that information quality, system quality, trust and compatibility have a significantly positive influence on use, but only the service quality was not accepted.
URI
http://hdl.handle.net/YU.REPOSITORY/28222
ISSN
1738-9607
Appears in Collections:
상경대학 > 국제통상학부 > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE