Consumer valuation of health attributes for soy-based food: A choice modeling approach

Title
Consumer valuation of health attributes for soy-based food: A choice modeling approach
Author(s)
장재봉Wanki Moon[Wanki Moon]Siva Balasubramanian[Siva Balasubramanian]
Keywords
STATED PREFERENCE METHODS; DEMAND; WILLINGNESS; CONSUMPTION; PRODUCTS; BEHAVIOR; BEEF; UK
Issue Date
201206
Publisher
ELSEVIER SCI LTD
Citation
FOOD POLICY, v.37, no.3, pp.335 - 342
Abstract
Given that soy foods possess health-promoting attributes that offer the promise of reducing heart-related chronic diseases, this article employs choice experiments to estimate marginal willingness to pay (WTP) for soy attributes including taste, contents of soy protein, and health claim. Random parameter logit (RPL) models were estimated in consideration of potential heterogeneity across individuals in their preferences for soy food. Standard deviation parameters in the RPL models are highly significant, indicating that individuals have widely varying preferences for soy-based food products. Results suggest that, while taste is the dominating attribute that drives consumers' WTP for soy food products, consumers do respond to the information provided in the health claim. Yet, consumers do not seem to be recognizing soy protein as the link to health benefits of soy foods. (C) 2012 Elsevier Ltd. All rights reserved.
URI
http://hdl.handle.net/YU.REPOSITORY/28030http://dx.doi.org/10.1016/j.foodpol.2012.03.001
ISSN
0306-9192
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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