‘값싼 수다(cheap talk)’가 가상적 편의에 미치는 영향

Title
‘값싼 수다(cheap talk)’가 가상적 편의에 미치는 영향
Other Titles
Effects of Cheap Talk on Hypothetical Bias
Author(s)
장재봉최지현[최지현]
Keywords
cheap talk; experimental preference elicitation method; hypothetical bias; willingness-to-pay; 값싼 수다; 실험선호추출법; 가상적 편의; 지불의사금액
Issue Date
201312
Citation
농촌경제, v.36, no.4, pp.93 - 112
Abstract
‘Cheap talk’ has been proposed to reduce the hypothetical bias in value elicitation mechanisms. This study explores the effect of cheap talk in laboratory experiments by applying three preference elicitation methods; hypothetical ranking, hypothetical ranking with cheap talk, and non-hypothetical choice. Results indicate that the hypothetical willingness-to-pay (WTP) values are higher than non-hypothetical WTPs, however cheap talk was not effective at reducing hypothetical bias.
URI
http://hdl.handle.net/YU.REPOSITORY/27718
ISSN
1229-8263
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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