Factors influencing Internet shopping value and customer repurchase intention

Title
Factors influencing Internet shopping value and customer repurchase intention
Author(s)
김창수Robert D, Galliers[Robert D, Galliers]Namchul Shin[Namchul Shin]Joo Han Ryoo[Joo Han Ryoo]Jongheon Kim[Jongheon Kim]
Keywords
INFORMATION-SYSTEMS SUCCESS; E-COMMERCE; MCLEAN MODEL; SERVICE QUALITY; WEB SITES; ONLINE; SATISFACTION; DELONE; RESPECIFICATION; DETERMINANTS
Issue Date
201208
Publisher
ELSEVIER SCIENCE BV
Citation
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.11, no.4, pp.374 - 387
Abstract
This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups. (C) 2012 Elsevier B. V. All rights reserved.
URI
http://hdl.handle.net/YU.REPOSITORY/27531http://dx.doi.org/10.1016/j.elerap.2012.04.002
ISSN
1567-4223
Appears in Collections:
경영대학 > 경영학과 > Articles
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