In The real amount consumed for orchids per capita of our country in 2010 was 1,549won dwindling to a half level of 2001. Meanwhile, orchid industry failed to achieve a solid domestic market due to the export-oriented growth where seeds were imported from overseas for domestic growing to be exported afterwards. Although it is building a breeding basis on a national level, the breeding techniques and the basis are considerably behind Japan and Taiwan.
Therefore, in the present study, suggestions have been derived for measures to in-crease values stepwise through an analysis of value chains for the orchid industry.
First, establishment of overseas seed research laboratories has been suggested as a solution measure for the seed industry. Secondly, efficiency improvement in distribution is required where distribution cost is reduced with improvement in merchantable quality of products through standardizing and subdivision of producer complexes for the wholesale part. Thirdly, in the consumption stage, domestic consumption basis should be consolidated through strategies connected with product development and cultural industries that can change the patterns enabling consumption throughout a year as a daily merchandise rather than a luxury item for specific periods.