Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study

Title
Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study
Author(s)
박한우조성은
Keywords
Cross-National; Japan; Korea; Profile Analysis; Social Media; Twitter
Issue Date
201212
Publisher
한국콘텐츠학회
Citation
International Journal of Contents, v.8, no.4, pp.50 - 54
Abstract
This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.
URI
http://hdl.handle.net/YU.REPOSITORY/26649http://dx.doi.org/10.5392/IJoC.2012.8.4.050
ISSN
1738-6764
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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