A Empirical Study on the Ways of Searching for Foreign Buyers and the Performances Improvement of Exporting Companies in China - Focused on the Exporting Companies in the Pearl River Delta Economic Zone -

Title
A Empirical Study on the Ways of Searching for Foreign Buyers and the Performances Improvement of Exporting Companies in China - Focused on the Exporting Companies in the Pearl River Delta Economic Zone -
Author(s)
배정한고월
Keywords
the ways of finding foreign buyers; exporting companies in China; the ways of finding foreign buyers; exporting companies in China
Issue Date
201212
Publisher
한국무역상무학회
Citation
무역상무연구, v.56, pp.29 - 54
Abstract
As market is more and more mature, the survival environment of exporting companies is getting severer, which throws exporting companies into great pressures of the process of growth and development. For most businessmen, the hardest part of starting a foreign business is to find buyers or to get customers, which is more critical for small and medium-size foreign enterprises. The fast changes of internal and external trade and market circumstances, together with the advent of e-commerce, led to the diversified of the way to find foreign buyers for exporting companies. But the performance differs in using different ways of finding foreign buyers. Therefore, this study examines the status of the methods of finding foreign buyers and performance of exporting companies in China. Based on the investigation of the ways of finding foreign buyers, this study tries to find out the most efficient ways of finding foreign buyers for them. And this study tries to propose some practical suggestions for the exporting companies based on the analysis that will help them to improve companies’ performances.
URI
http://hdl.handle.net/YU.REPOSITORY/26593
ISSN
1229-2036
Appears in Collections:
상경대학 > 국제통상학부 > Articles
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