와인 선택속성이 고객만족 및 재구매 의도에 미치는 영향- 와인 소비자 유형을 중심으로 -

Title
와인 선택속성이 고객만족 및 재구매 의도에 미치는 영향- 와인 소비자 유형을 중심으로 -
Other Titles
The Effects of Wine Selection Attributes on Customer Satisfaction and Repurchase Intention - Focusing on Wine Consumer Types -
Author(s)
김영자김동진
Keywords
Consumer types; Wine selection attributes; Customer satisfaction; Repurchase intention
Issue Date
201212
Publisher
한국외식산업학회
Citation
한국외식산업학회지, v.8, no.3, pp.57 - 73
Abstract
The purpose of this study is to examine the differences of wine selection attributes in terms of consumer types and to identify determinant factors that explain both customer satisfaction and repurchase intention. In order to meet the purpose of this study, frequency analysis, factor analysis, analysis of variance, and multiple regression analysis were adopted. It was found that importance of ʻbrand and breedʼ and ʻrecommendation and colorʼ were perceived differently by consumer types. In addition, ʻrecommendation and colorʼ and ʻtaste and flavorʼ affected customer satisfaction and all the four determinant factors (i.e., ʻbrand and breed,ʼ ʻrecommendation and color,ʼ ʻtaste and flavor,ʼ and ʻprice and promotionʼ) affected repurchase intention.
URI
http://hdl.handle.net/YU.REPOSITORY/26551
ISSN
1738-8244
Appears in Collections:
중앙도서관 > rims journal
자연자원대학 > 외식산업학과 > Articles
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