모바일 IPTV 사용자 만족요인 연구 :디자인 심미성과 네트워크 품질의 조절효과를 중심으로

Title
모바일 IPTV 사용자 만족요인 연구 :디자인 심미성과 네트워크 품질의 조절효과를 중심으로
Other Titles
Exploring Antecedents of Mobile IPTV Satisfaction : Focusing on Aesthetic Simplicity and Moderating Role of Network Quality
Author(s)
김정군장은진신용호
Keywords
Mobile IPTV; Design Simplicity; ECT; Network Quality; Expectation-Confirmation Theory
Issue Date
201212
Publisher
한국정보시스템학회
Citation
정보시스템연구, v.21, no.4, pp.133 - 153
Abstract
This study explores the factors influencing user satisfaction of mobile IPTV and their relationship. We formulate the research model based on characteristics of mobile device and IPTV. Responsiveness, contents satisfaction, price satisfaction, aesthetic simplicity, network quality are proposed as essential antecedents of mobile IPTV satisfaction. We also suggest network quality and gender as moderators. Our data analysis with 297 mobile IPTV users shows contents and price have significant positive effect on mobile IPTV satisfaction. Network quality shows positive moderation effect on the relationship between responsiveness and satisfaction.
URI
http://hdl.handle.net/YU.REPOSITORY/26461
ISSN
1229-8476
Appears in Collections:
경영대학 > 경영학과 > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE