Social Influence of a Religious Hero: The Late Cardinal Stephen Kim Sou-hwan's Effect on Cornea Donation and Volunteerism

Title
Social Influence of a Religious Hero: The Late Cardinal Stephen Kim Sou-hwan's Effect on Cornea Donation and Volunteerism
Author(s)
배현석윌리엄 브라운[윌리엄 브라운]강 석[강 석]
Keywords
ORGAN DONATION; ENTERTAINMENT-EDUCATION; TELEVISION CHARACTERS; WISHFUL IDENTIFICATION; PARASOCIAL INTERACTION; SPORTS CELEBRITIES; NEWS DIFFUSION; PUBLIC-HEALTH; SOAP OPERA; ATTITUDES
Issue Date
201101
Publisher
TAYLOR & FRANCIS INC
Citation
JOURNAL OF HEALTH COMMUNICATION, v.16, no.1, pp.62 - 78
Abstract
This study examined the mediated influence of a celebrated religious hero in South Korea, Cardinal Stephen Kim, through two forms of involvementparasocial interaction and identificationon intention toward cornea donation and volunteerism, and it investigated how the news media diffused of his death. A structural equation modeling analysis with a Web-based voluntary survey of more than 1,200 people in South Korea revealed a multistep social influence process, beginning with parasocial interaction with Cardinal Kim, leading to identification with him, which predicted intention toward cornea donation and volunteerism. Additional investigations found that news of Cardinal Kim's death diffused rapidly through media and interpersonal communication. Results of this study demonstrate that religious leaders who achieve a celebrity hero status can prompt public discussion of important issues rather quickly through extensive media coverage, enabling them to promote prosocial behavior and positively affect public health.
URI
http://hdl.handle.net/YU.REPOSITORY/25796http://dx.doi.org/10.1080/10810730.2010.529489
ISSN
1081-0730
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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