e스포츠 비즈니스의 주요 성공요인과 이용효과와의 관계에 관한 실증연구

Title
e스포츠 비즈니스의 주요 성공요인과 이용효과와의 관계에 관한 실증연구
Other Titles
An Empirical Study on the Relationship between the Key Success Factors and the Usage Effect of the e-Sports Business
Author(s)
김창수이경진[이경진]
Keywords
e-Sports Business; Success Factors; Policy; Administrative; Technical; Usage Effect; e-Sports Business; Success Factors; Policy; Administrative; Technical; Usage Effect
Issue Date
201106
Publisher
한국정보시스템학회
Citation
정보시스템연구, v.20, no.2, pp.109 - 134
Abstract
The purpose of this paper is to present an overview of the characteristics of the e-sports business at a crucial point in the era of information and knowledge. That is, an investigation was conducted surrounding the key success factors of e-sports as a newly growing industry, and the relationship between the key success factors and the usage effect. In order to do this, the key success factors were extracted from interviews with e-sports experts in conjunction with a survey that was conducted to gather empirical data. The key points of the statistical analysis of the survey are as follows. First, the success factors of a policy do not have a significant effect on the usage. Second, some administrative success factors of the e-sports business include the distribution of e-sports in the form of franchise chain, the establishment of policies to prevent the excellent members of e-sports from seceding, making a good impression as a high-class sport, the frequent notice of the break­even point, and educating people on how to use the e-sports machine. Third, the development and distribution of excellent e-sports software was analyzed as a technical success factor of the e-sports business. Finally, there is no doubt that results of this study can be used to facilitate the growth of the e-sports business as a new industry related to the IT industry.
URI
http://hdl.handle.net/YU.REPOSITORY/24931
ISSN
1229-8476
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경영대학 > 경영학과 > Articles
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