Uncovering Transnational Hyperlink Patterns and Web-Mediated Contents: A New Approach Based on Cracking.com Domain

Title
Uncovering Transnational Hyperlink Patterns and Web-Mediated Contents: A New Approach Based on Cracking.com Domain
Author(s)
조지바넷[조지바넷]정정주[정정주]박한우
Keywords
GLOBAL TELECOMMUNICATIONS NETWORK; SOCIAL NETWORKS; COMMUNICATION; SYSTEMS
Issue Date
201108
Publisher
SAGE PUBLICATIONS INC
Citation
SOCIAL SCIENCE COMPUTER REVIEW, v.29, no.3, pp.369 - 384
Abstract
One unresolved issue in international telecommunications research is the examination of the international hyperlink network that includes the ubiquitous .com domain. Based on the assumption that decomposing or "cracking" .com leads to a more accurate description of the international hyperlink network, this research proposes a method for decomposing .com, applies the proposed procedure, and investigates the differences between two international hyperlink networks-one including .com data and the other excluding .com. The adjusted international hyperlink network showed substantial differences in the centrality of several countries that make extensive use of .com. For example, in contrast to the hyperlink network excluding .com, the network including .com showed a thirtyfold increase in the out-degree centrality of the U.S. and a change in the country's eigenvector centrality that was greater than that of any other country. In addition, the centrality of China, Japan, and India increased. By contrast, the centrality of countries that do not rely heavily on .com, mainly E.U. members, decreased. The results obtained with the cracked .com data have several implications that are consistent with world-systems theory for the study of international telecommunications and globalization.
URI
http://hdl.handle.net/YU.REPOSITORY/24781http://dx.doi.org/10.1177/0894439310382519
ISSN
0894-4393
Appears in Collections:
문과대학 > 언론정보학과 > Articles
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