소비자 선호도 조사를 통한 웨딩드레스 디자인 제안

Title
소비자 선호도 조사를 통한 웨딩드레스 디자인 제안
Other Titles
A Proposal of Wedding Dress Design through the Survey of Consumer Preference
Author(s)
이연순정민아[정민아]
Keywords
Wedding dress(웨딩드레스); Design(디자인); Wedding shop(웨딩숍); Preference(선호도); Wedding dress(웨딩드레스); Design(디자인); Wedding shop(웨딩숍); Preference(선호도)
Issue Date
201112
Publisher
한국의상디자인학회
Citation
한국의상디자인학회지, v.13, no.4, pp.29 - 39
Abstract
The purpose of this study provides a high consumer-oriented wedding dress on the consumer and offering the consumer-oriented product and provide a basis data to develop a wedding shops so it can stable and manage of effective marketing. Wedding shop for a survey of consumer preference, and based on this wedding dress designed and made. The results are summarized as follows. First, when wearing wedding dresses and “graceful and feminine” image that seek to pursue an image that showed the highest response, “simple and stylish”, “cute and vivid” image was in order. In the survey of wedding dress preference, lace is preferred, in tone of color white is preferred by and large. In silhouette, A-line is preferred most, in neckline, exposure of the shoulder, in sleeve length, sleeveless, in decoration, beads. Second, on the basis of these results, depending on the image to pursue the design, wedding was made of 3 creations. The work Ⅰis a target of the early 20s, the concept “simple and stylish”, and A-line is adopted in silhouette focusing on modern simplicity, soft satin material used of high class. The work Ⅱ is a target of the late 20s, the concept “cut and vivid”, and fit-and-flare made of many folded tulle mesh material. The work Ⅲ is a target of the 30s overall, the concept “graceful and feminine”, and high-waist- empire-line is adopted in silhouette, splendid lace material used, is of the gorgeous and mature beauty.
URI
http://hdl.handle.net/YU.REPOSITORY/23987
ISSN
1229-7240
Appears in Collections:
생활과학대학 > 의류패션학과 > Articles
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