패밀리 레스토랑 이미지와 LOHAS 이미지가 고객만족, 관계품질 및 고객충성도에 미치는 영향
- 패밀리 레스토랑 이미지와 LOHAS 이미지가 고객만족, 관계품질 및 고객충성도에 미치는 영향
- Other Titles
- The Effects of Family Restaurant and LOHAS Images on Customer Satisfaction, Relationship Quality, and Customer Loyalty
- 김영자; 김동진
- Restaurant Image; LOHAS Image; Customer Satisfaction; Relationship Quality; Customer Loyalty; Restaurant Image; LOHAS Image; Customer Satisfaction; Relationship Quality; Customer Loyalty
- Issue Date
- 외식경영연구, v.13, no.4, pp.33 - 57
- This study expanded previous studies of image by exploring the effects of family restaurant and LOHAS images on customer satisfaction, relationship quality, and customer loyalty with the application of existing family restaurant image and LOHAS image which is recently emerging.
It was found that both restaurant and LOHAS images have significant effects on customer satisfaction and relationship quality. Also, the results showed that customer satisfaction has a direct and indirect influence on relationship quality and customer loyalty, while relationship quality has a direct influence on customer loyalty. Finally, it has been found that a restaurant and LOHAS images have indirect influences on customer loyalty through customer satisfaction and relationship quality. Overall, it can be concluded that customers recognize not only existing restaurant image, but also LOHAS image, which focuses on the whole society, as corporate image.
- Appears in Collections:
- 중앙도서관 > rims journal
자연자원대학 > 외식산업학과 > Articles
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