A Study on Foreigner’s Online Repurchasing Behavior in Korea

Title
A Study on Foreigner’s Online Repurchasing Behavior in Korea
Other Titles
A Study on Foreigner’s Online Repurchasing Behavior in Korea
Author(s)
배정한향광길[향광길]김귀옥
Keywords
Online Purchase; e-Vendors; Foreign e-Consumer Behavior; Repurchase Intention; 온라인 구매; 온라인 판매회사; 외국인 온라인 소비자들의 행동; 재구매 의도; Online Purchase; e-Vendors; Foreign e-Consumer Behavior; Repurchase Intention
Issue Date
201011
Publisher
중앙대학교 한국전자무역연구소
Citation
전자무역연구, v.8, no.4, pp.25 - 49
Abstract
The number of foreigners living in Korea has increased rapidly in recent years, and more and more foreigners are purchasing goods online. Therefore, domestic online shopping malls in Korea are trying to find ways of providing better services to foreign online consumers. Online repurchasing behavior of foreigners in Korea who have different cultural backgrounds may be different from Korean online consumers. At present, Korean online shopping malls should be developed globally because they have been facing more rigid competition in domestic market. Thus, this paper needs to study online repurchasing behavior of foreigners living in Korea for the development and globalization of Korean online shopping malls. The purpose of this paper is to study the factors which influence foreigner's online repurchasing behavior through survey on foreigners and it's analysis, and suggest some implications for development and globalization of domestic shopping malls.
URI
http://hdl.handle.net/YU.REPOSITORY/23325
ISSN
1738-9607
Appears in Collections:
상경대학 > 국제통상학부 > Articles
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