The Price of Happy Hens: A Hedonic Analysis of Retail Egg Prices

Title
The Price of Happy Hens: A Hedonic Analysis of Retail Egg Prices
Author(s)
장재봉Jayson L. Lusk[Jayson L. Lusk]F. Bailey Norwood[F. Bailey Norwood]
Keywords
WELFARE; DEMAND
Issue Date
201012
Publisher
WESTERN AGRICULTURAL ECONOMICS ASSOC
Citation
JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, v.35, no.3, pp.406 - 423
Abstract
This paper analyzes price differentials among conventional, cage-free, organic, and Omega-3 eggs using retail scanner data from two regional markets and the United States as a whole. Results reveal significant premiums attributable to cage-free (a 57% premium on average) and organic (an 85% premium on average). However, significant variation exists among geographic locations; price premiums for organic over conventional eggs in Dallas are almost twice as high as those in San Francisco. Estimates indicate that about 42% of the typically observed premium for cage-free eggs over conventional eggs (and 36% of the premium for organic eggs) can be attributed to egg color rather than differences in hens' living conditions. Despite the large implicit price premiums for cage-free and organic, our data reveal that most shoppers are not willing to pay such high prices for cage-free and organic attributes.
URI
http://hdl.handle.net/YU.REPOSITORY/23230
ISSN
1068-5502
Appears in Collections:
자연자원대학 > 식품자원경제학과 > Articles
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