한국 온라인 게임 벤처기업의 해외진출 전략 : 온네트 사례
- 한국 온라인 게임 벤처기업의 해외진출 전략 : 온네트 사례
- Other Titles
- Overseas Entry Strategy of Online Game New Venture: Onnet Inc. case
- 온네트; 온라인 게임; 벤처기업; 국제화; 해외직접투자; Onnet; Online Game; Venture; Internationalization; FDI
- Issue Date
- 무역학회지, v.35, no.2, pp.157 - 187
- The current slow economic situation due to recent world-wide financial crisis reminds us how closely the Koran companies are coupled with global economic system, and the international business strategy of Korean venture companies in the middle of turmoil is getting important more and more in terms of corporate survival of them.
This case study is dealing with the subject of overseas entry strategy from the Korean online venture firm. Onnet Inc. has been doing steady efforts to penetrate overseas market and, thanks to its restless challenge,it has been survived and growing up in tough online game industry with high risk. By the analysis of Onnet Inc.'s overseas entry strategy, it is possible to review the relationship between survival and overseas entry strategy from the "real world" view.
The purpose of this study is to understand challenges and dynamics related to internationalization process of a venture firm and to learn its solution against those challenges. This study can be useful in the area of international business, trade, and corporate strategy.
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- 상경대학 > 국제통상학부 > Articles
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