고객의존, 몰입, 관계성과의 관계: 상호작용 빈도의 조절변수 역할

Title
고객의존, 몰입, 관계성과의 관계: 상호작용 빈도의 조절변수 역할
Other Titles
Relationships among Consumer Dependence, Commitment, and Relational Outcomes: The Moderating Role of Interaction Frequency
Author(s)
김현정[김현정]김동진
Keywords
Interaction Frequency; Consumer Dependence; Commitment; Relational Outcomes; Interaction Frequency; Consumer Dependence; Commitment; Relational Outcomes
Issue Date
201006
Publisher
한국외식경영학회
Citation
외식경영연구, v.13, no.3, pp.357 - 384
Abstract
This study aimed to identify the moderating effect of interaction frequency on the relationships among consumer dependence, commitment, and relational outcomes. An online survey was administrated to collect data and a series of hierarchical regression analyses was adopted to test the hypotheses. The results supported the moderating effect of interaction frequency on the relationships among consumer dependence, commitment, and relational outcomes. Customers with more frequent interactions are more likely to become committed to the relationship with a service provider and deliver relational outcomes than those with less frequent interactions. Therefore, service providers need to identify the closeness-prone customers and strive to establish close relationships with those customers.
URI
http://hdl.handle.net/YU.REPOSITORY/22237
ISSN
1229-1838
Appears in Collections:
자연자원대학 > 외식산업학과 > Articles
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